Marketing & Business Academy Cluster                        

Accounting I

Grade Level:  10^th, 11^th, 12^th

Credit:  1 (full-year)

Accounting I introduces concepts and principles based on a double-entry system of maintaining the electronic and/or manual financial records for a sole proprietorship, partnership, and corporation.  It includes analyzing business transactions, journalizing, posting, and preparing worksheets and financial statements. Accounting I provides college-bound students an excellent foundation for business related majors. 

Advertising & Public Relations

Grade Level:  11^th & 12^th

Credits: ½ (spring) Beginning odd years 2008/09

Advertising and Public Relations focuses on the concepts and strategies associated with the dynamic and changing means of communication in order to promote products, services, ideas and/or images.  This course encourages students to examine this field from the viewpoints of the creative staff, business person and consumer.

American Business Legal Systems

Satisfies Required US. Gov.credit for Graduation

Grade Level:  11^th, 12^th

Credit:  ½ (spring semester course)

The American Business Legal Systems course provides students with an understanding of the

legal framework in which American business functions.  The students will evaluate the influence

of the free enterprise system in a democratic society on daily decisions.  Students will analyze the alliance between capitalism and democracy and be better prepared to influence the future decisions in the public and private sectors of the United States of America.

Banking & Finance

Grade Level:  11^th or 12^th

Credit:  ½ (spring) Beginning odd years2008/09

(Honors option available)

Banking and Finance is a course designed to challenge the student with real banking and financial situations through a partnership with a local financial institution that would bring resources of mentors, seminars, and hands on experience with day-to-day operations.  Completion of this course will provide students with a basis for secondary education in finance and special job skills in banking and financial institutions.  Ethical issues will be presented.

Business Economics

Satisfies Required Econ. Credit for Graduation

Grade Level:  11^th, 12^th

Credit: ½ (fall semester course)

(Honors option available)

This course provides an in-depth study of fundamental concepts, free enterprise trading practices, and the various players in the economic system.  Topics include the production, marketing, and distribution of goods and services, as well as the roles of financial institutions, the government, and the individual within the free enterprise system.  Students will explore various careers related to the economy.  International trade and economics have become an integral part of business economics.

Business Management

Grade Level:  11^th, 12^th

Credit:  ½  credit (spring) Beginning even 2009/10

(Honors option available)

Students in Business Management will develop a foundation in the many activities, problems, and decisions that are intrinsic to the management of a successful business, as well as an appreciation for the importance of these responsibilities.  Areas to be examined include business organization, ethical

and legal responsibilities, communication, decision-making, personnel, safety, professional development and related careers.  By gaining an understanding of these areas, students will be better prepared to enhance the business decisions of tomorrow.

Computer Applications

Grade Level: 9^th, 10^th, 11^th, 12^th

Credits:  1 Credit (full-year)

This course is designed to develop computer technology skills.  Students will use a variety of computer software and hardware tools and features of an electronic information network.  Students will explore the historical, social, and ethical issues of using computer technology.  The students will develop skills that will assist them with efficient production; accurate production analysis; management of information and design and presentation of a multimedia project. 

Financial Planning

Grade Level:  9^th, 10^th, 11th, 12^th

Credit: ½ (spring) (Honors option)

Financial Planning is a course designed to develop skills in the use of financial principles in making business decisions.  Students will research job qualifications and employment opportunities in finance.  The course includes a study of the allocation of financial resources, the effects of finance and credit institutions on the business community and the impact of financial decisions on the consumer market.  Ethical issues will be presented in this course.

Financial Services Marketing

Grade Level:  11^th & 12^th

Credits: ½ (fall) Beginning even years 2009/10

(Honors option available)

Services marketing is a course of study designed to develop concepts and skills needed for success in the services marketing industry.  The course involves a rapidly expanding wide range of personal services and business services focusing on the interaction of customer and service provider.  This course is appropriate for students with career interests in medical, accounting, technical, engineering, and financial services

Marketing & Management I - Principles

Grade Level: 10^th, 11^th, 12^th

Credits: 1 (full-year)

Meets Economics graduation requirement

Marketing and Management I – Principles focuses on the study of marketing concepts and their practical application.  Students will examine risks and challenges marketers face to establish a competitive edge.  Subject matter includes economics, marketing foundations/functions and human resource leadership development.  Skills in communication, mathematics, economics, and

psychology are reinforced in this course.  DECA membership is required.  Seniors who wish to co-op must have a good school behavior record, attendance record, passing grades, teacher recommendations, and a marketing career objective.   (Cooperative Learning Option)

Marketing & Management II–Adv. Strategies

Grade Level:  11^th, 12^th

Credits:  ½ (fall) Beginning odd years 2008/09 (Honors option available)

Meets Economics graduation requirement

Marketing and management emphasizes marketing concepts and management functions performed by professionals.  Students will examine challenges, responsibilities, and risks managers face in today’s workplace.  Marketing and Management II-Advanced Strategies emphasizes the development of decision-making skills so that students understand the impact of management-oriented challenges.  Subject matter includes finance, entrepreneurship, risk management, marketing information systems, purchasing, human resource skills, and leadership development.  Communication interpersonal and mathematics skills are reinforced in this course. Membership in DECA is required. (Coop Learning Option)

Marketing Cooperative Methodology

(Co-op)   Grade Level: 12^th

Credits: Maximum of 1 credit per year

Prerequisite: Teacher Approval

Seniors enrolled in Marketing and accepted into the co-op program must have a job related to marketing by the end of two weeks of school.  A student may earn up to 2 credits when co-op experience is included in marketing.  (A senior may also receive academic credit for marketing and choose not to co-op).

Marketing Research & Analysis

Grade level:  11^th & 12^th

Credits: ½ (fall) Beginning even years 2009/10

(Honors option available)

Marketing Information Management is a course of study that focuses on the system (planning,

collecting, processing information, and implementing information) for conducting research to determine marketing strategies.  The course is targeted at students who need a basic understanding of research procedures, data interpretations, and communication of findings.

Organizational Leadership

Grade Level:  9^th-10^th

Credit:  ½ (fall) (Honors option available)

This course develops an understanding of organizational leadership characteristics and behaviors.  Students will develop skills in teamwork, conflict resolution, communication, and group problem solving techniques used in business.  Students will apply the principles of leadership in school, community, and marketing-related settings.

Principles of Business

Grade Level: 9^th, 10^th

Credit: ½ (fall) Beginning odd years 2008/09

(Honors option available)

Business Principles is a core course in which students are introduced to all aspects of business:  the domestic and international economies, financial principles, management strategies, administrative and information systems, ethics, and organizational and professional leadership.  Students will analyze the elements of the business environment and focus on attitudinal and problem-solving skills inherent to success.

Retail Operations

Grade Level:  10^th, 11^th, 12^th

Credits:1(full-year) Offered odd years 2008/09 (Honors option available)

Retail Operations offers students the opportunity to learn marketing skills needed in the fast-paced world of retailing.  In this course, the student will learn that retailing is a significant and vital component to the United States economy and is quickly becoming an integral part of the global economy.  Throughout the course the student will be made aware of the importance of retailing in its various forms as the final step in getting products and services to consumers in the market place.  This course may be specialized to a specific area such as fashion retailing.  (Cooperative Option)

Sales Management

Grade Level:  11^th & 12^th

Credits: ½ (spring) Beginning even years 2009/10  (Honors option available)

This course will provide the student with the opportunity to analyze and evaluate the various aspects of sales in today’s marketplace.  The student will study concepts needed to respond to customer wants and needs through planned personalized communication that influences purchase decisions, ensures satisfaction, and enhances future business opportunities.  The course will include advanced selling concepts, investigation of career opportunities, and the technological influences on sales and sales management.  DECA membership is required.

Virtual Enterprise

Grade Level:  11^th & 12^th

Credits:1(full-year) Beginning even years 2009/10

May substitute for Economics credit if taught by Highly Qualified instructor.

Virtual Enterprise International (VE) is a simulated business environment.  The VE students will be involved in actual on the job work

experiences, including accounting, personnel administration, management and marketing.  The only difference between the VE and an actual business is that no material goods are produced or legal tender exchanged.  However, services will be provided.  Working in a team, the student will develop and enhance oral and written communication skills through initiative, responsibility, and creativity. 

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Williamson County Schools in its employment of personnel and in its educational activities with students does not discriminate on the basis of race, color, national origin, sex or disabilities.