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Marketing and Management I Grade Level: 10-12 Credit: 1 – Full Year Recommended Prerequisite: None Principles focus on the study of marketing concepts and their practical application. Students will examine risks and challenges marketers face to establish a competitive edge. The marketing curriculum includes economics, marketing foundations/functions, and human resource leadership development. The program is two-fold: classroom instruction and membership in DECA—the marketing youth organization ($15.00 membership). Any students planning to co-op during their senior year must take this their junior year. Marketing and Management II Grade Level: 11-12 Credit: 1-Full Year Recommended Prerequisite: Marketing and Management I Marketing and management emphasizes concepts and management functions performed by professionals. Students will examine challenges, responsibilities, and risks managers face in today’s workplace. This course emphasizes the development of decision-making skills so that students understand the impact of management-oriented challenges. Subject matter includes finance, entrepreneurship, risk management, marketing information systems, purchasing, human resource skills, and leadership development. Communication, interpersonal and mathematics skills are reinforced in this course. Beginning with the class 0f 2005, seniors planning to co-op must be registered in this class. Marketing Work I and Marketing Work II Grade Level: 12 Credit: ½-2, One Semester or Full Year Recommended Prerequisite: Must be enrolled in marketing class Students work part-time, receive on-the-job instruction and obtain school credit. Enrollment for the work experience is based on the following qualifications: (1) enrolled in the Marketing II class during the senior year, (2) attend a Coop orientation before or after school during the second semester of the junior year, (3) passing all classes, (4) employable—must have a job related to Marketing by the beginning of the course. Students work a minimum of 10 hours per week (180 hours per semester) if released from school one period. A student must work a minimum of 20 hours per week (360 hours per semester) if released from school 2 periods. Beginning with the Class of 2005, students must be enrolled in Marketing II to participate in this course. Entrepreneurship Grade Level -12 Credit – 1 – One Full Year Prerequisite: Marketing I The Entrepreneurship course will provide the high school student with the opportunity to analyze and evaluate the various aspects of business ownership in today’s marketplace. The student will also be involved in the actual process of developing a business plan and then determining its opportunities for success. Throughout this course the student will relate the foundations of marketing and business management to real-life entrepreneurial endeavors. (Marketing 1 is a prerequisite for this course). |
5304
Murray Lane
■ Brentwood, TN 37027
■ Phone: (615) 472-4220
■ Fax: (615) 472-4241
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