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     Marketing & Business Academy Cluster                                                                                                                                                          

Accounting I
Grade Level:  10th, 11th, 12th
Credit:  1 (full-year)
Accounting I introduces concepts and principles based on a double-entry system of maintaining the electronic and/or manual financial records for a sole proprietorship, partnership, and corporation.  It includes analyzing business transactions, journalizing, posting, and preparing worksheets and financial statements. Accounting I provides college-bound students an excellent foundation for business related majors. 

Accounting II
Grade Level:  11th, 12th
Credit:  1 (full-year)
Successful completion of Accounting I
The Accounting I and II sequence is an excellent foundation for students who plan to major in a business related field in college.  Computer-based activities are included

 Advertising & Public Relations
Grade Level:  11th & 12th
Credits: ˝ (spring) Beginning odd years 2008/09
Advertising and Public Relations focuses on the concepts and strategies associated with the dynamic and changing means of communication in order to promote products, services, ideas and/or images.  This course encourages students to examine this field from the viewpoints of the creative staff, business person and consumer.

American Business Legal Systems
Satisfies Required US. Gov. credit for Graduation
Grade Level:  11th, 12th
Credit:  ˝ (spring semester course)
The American Business Legal Systems course provides students with an understanding of the legal framework in which American business functions.  The students will evaluate the influence of the free enterprise system in a democratic society on daily decisions.  Students will analyze the alliance between capitalism and democracy and be better prepared to influence the future decisions in the public and private sectors of the United States of America.

Banking & Finance
Grade Level:  11th or 12th
Credit:  ˝ (spring) Beginning odd years2008/09
(Honors option available)
Banking and Finance is a course designed to challenge the student with real banking and financial situations through a partnership with a local financial institution that would bring resources of mentors, seminars, and hands on experience with day-to-day operations.  Completion of this course will provide students with a basis for secondary education in finance and special job skills in banking and financial institutions.  Ethical issues will be presented.

Business Economics
Satisfies Required Econ. Credit for Graduation
Grade Level:  11th, 12th
Credit: ˝ (fall semester course)
(Honors option available)
This course provides an in-depth study of fundamental concepts, free enterprise trading practices, and the various players in the economic system.  Topics include the production, marketing, and distribution of goods and services, as well as the roles of financial institutions, the government, and the individual within the free enterprise system.  Students will explore various careers related to the economy.  International trade and economics have become an integral part of business economics.

 Business Management
Grade Level:  11th, 12th
Credit:  ˝  credit (spring) Beginning even 2009/10
(Honors option available)
Students in Business Management will develop a foundation in the many activities, problems, and decisions that are intrinsic to the management of a successful business, as well as an appreciation for the importance of these responsibilities.  Areas to be examined include business organization, ethical and legal responsibilities, communication, decision-making, personnel, safety, professional development and related careers.  By gaining an understanding of these areas, students will be better prepared to enhance the business decisions of tomorrow.

Business Principles
Grade Level: 9th, 10th
Credit: ˝ (fall) Beginning odd years 2008/09
(Honors option available)
Business Principles is a core course in which students are introduced to all aspects of business:  the domestic and international economies, financial principles, management strategies, administrative and information systems, ethics, and organizational and professional leadership.  Students will analyze the elements of the business environment and focus on attitudinal and problem-solving skills inherent to success.

 Computer Applications
Grade Level: 9th, 10th, 11th, 12th
Credits:  1 Credit (full-year)
This course is designed to develop computer technology skills.  Students will use a variety of computer software and hardware tools and features of an electronic information network.  Students will explore the historical, social, and ethical issues of using computer technology.  The students will develop skills that will assist them with efficient production; accurate production analysis; management of information and design and presentation of a multimedia project. 

Financial Planning
Grade Level:  10th, 11th, 12th
Credit: ˝  (spring) (Honors option)
Financial Planning is a course designed to develop skills in the use of financial principles in making business decisions.  Students will research job qualifications and employment opportunities in finance.  The course includes a study of the allocation of financial resources, the effects of finance and credit institutions on the business community and the impact of financial decisions on the consumer market.  Ethical issues will be presented in this course.

Marketing & Management I - Principles
Grade Level: 10th, 11th, 12th
Credits: 1 (full-year)
Meets Economics graduation requirement
Marketing and Management I – Principles focuses on the study of marketing concepts and their practical application.  Students will examine risks and challenges marketers face to establish a competitive edge.  Subject matter includes economics, marketing foundations/functions and human resource leadership development.  Skills in communication, mathematics, economics, and
psychology are reinforced in this course.  DECA membership is required.  Seniors who wish to co-op must have a good school behavior record, attendance record, passing grades, teacher recommendations, and a marketing career objective.   (Cooperative Learning Option)

Marketing & Management II–Adv. Strategies
Grade Level:  11th, 12th
Credits:  ˝ (fall) Beginning odd years 2008/09 (Honors option available)
Meets Economics graduation requirement
Marketing and management emphasizes marketing concepts and management functions performed by professionals.  Students will examine challenges, responsibilities, and risks managers face in today’s workplace.  Marketing and Management II-Advanced Strategies emphasizes the development of decision-making skills so that students understand the impact of management-oriented challenges.  Subject matter includes finance, entrepreneurship, risk management, marketing information systems, purchasing, human resource skills, and leadership development.  Communication interpersonal and mathematics skills are reinforced in this course. Membership in DECA is required. (Coop Learning Option)

Marketing Cooperative Methodology
(Co-op)  
Grade Level: 12th
Credits: Maximum of 1 credit per year
Prerequisite: Teacher Approval
Seniors enrolled in Marketing and accepted into the co-op program must have a job related to marketing by the end of two weeks of school.  A student may earn up to 2 credits when co-op experience is included in marketing.  (A senior may also receive academic credit for marketing and choose not to co-op).

Marketing Research & Analysis
Grade level:  11th & 12th
Credits: ˝ (fall) Beginning even years 2009/10
(Honors option available)
Marketing Information Management is a course of study that focuses on the system (planning, collecting, processing information, and implementing information) for conducting research to determine marketing strategies.  The course is targeted at students who need a basic understanding of research procedures, data interpretations, and communication of findings.

Organizational Leadership
Grade Level:  9th-10th
Credit:  ˝ (fall) (Honors option available)
This course develops an understanding of organizational leadership characteristics and behaviors.  Students will develop skills in teamwork, conflict resolution, communication, and group problem solving techniques used in business.  Students will apply the principles of leadership in school, community, and marketing-related settings.

Retail Operations
Grade Level:  10th, 11th, 12th
Credits:1(full-year) Offered odd years 2008/09 (Honors option available)
Retail Operations offers students the opportunity to learn marketing skills needed in the fast-paced world of retailing.  In this course, the student will learn that retailing is a significant and vital component to the United States economy and is quickly becoming an integral part of the global economy.  Throughout the course the student will be made aware of the importance of retailing in its various forms as the final step in getting products and services to consumers in the market place.  This course may be specialized to a specific area such as fashion retailing.  (Cooperative Option)

Sales Management
Grade Level:  11th & 12th
Credits: ˝ (spring) Beginning even years 2009/10  (Honors option available)
This course will provide the student with the opportunity to analyze and evaluate the various aspects of sales in today’s marketplace.  The student will study concepts needed to respond to customer wants and needs through planned personalized communication that influences purchase decisions, ensures satisfaction, and enhances future business opportunities.  The course will include advanced selling concepts, investigation of career opportunities, and the technological influences on sales and sales management.  DECA membership is required.

Services Marketing
Grade Level:  11th & 12th
Credits: ˝ (fall) Beginning even years 2009/10
(Honors option available)
Services marketing is a course of study designed to develop concepts and skills needed for success in the services marketing industry.  The course involves a rapidly expanding wide range of personal services and business services focusing on the interaction of customer and service provider.  This course is appropriate for students with career interests in medical, accounting, technical, engineering, and financial service.

Virtual Enterprise
Grade Level:  11th & 12th
Credits:1(full-year) Beginning even years 2009/10
May substitute for Economics credit if taught by Highly Qualified instructor.
Virtual Enterprise International (VE) is a simulated business environment.  The VE students will be involved in actual on the job work experiences, including accounting, personnel administration, management and marketing.  The only difference between the VE and an actual business is that no material goods are produced or legal tender exchanged.  However, services will be provided.  Working in a team, the student will develop and enhance oral and written communication skills through initiative, responsibility, and creativity. 

 

 

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